Guidelines for creating ads, ad compliance, and billing on Reddit's advertising platform
Overall Score
Risk by Category
Reddit's Advertising Policies and Billing document outlines the rules advertisers must follow when creating and running ads on the platform. It covers prohibited and restricted content (e.g., illegal products, hate speech, misleading claims), ad formats, targeting restrictions, editorial guidelines, and billing procedures including payment terms, invoicing, taxes, and dispute resolution. The policy emphasizes compliance with applicable laws, Reddit's Content Policy, and platform standards. Billing is handled via self-serve payments or net-30 invoicing for qualified advertisers, with no refunds for served ads. It includes specifics on ad review processes, reporting violations, and termination rights.
Ads that have started serving are non-refundable, even if rejected later.
Reddit can reject or remove ads at any time without notice or reason.
Mandatory arbitration in California for billing disputes, waiving class actions.
Detailed categories of banned and restricted ads reduce ambiguity.
Self-serve payments or net-30 invoicing for high-volume advertisers.
Access to detailed metrics like impressions, clicks, and conversions.
Spotify collects the following categories of personal data. High Risk categories are used for advertising profiling or involve sensitive personal information.
Contact info, payment details, ad creatives.
Targeting parameters, spend, performance metrics.
Required for invoicing and compliance.
Your data serves the following purposes. Mandatory purposes cannot be disabled without canceling the service. Opt-out available purposes allow some user control.
Collected for invoicing, taxes, and payment processing.
Used to generate reports and optimize campaigns.
Spotify shares data with several categories of third parties. Sharing with advertising partners is extensive and represents the primary commercial use of your behavioral data.
Shared with third-party billing services (e.g., Stripe).
Limited sharing for fraud detection and compliance.
The following rights may be available to you depending on your region. EU/EEA users have the broadest protections under GDPR. Non-EU users have more limited guarantees.
Advertisers can access reports on ad metrics and billing.
Process to appeal ad disapprovals via support.
30-day window to dispute charges with evidence.
Data is retained for different periods depending on category, and security disclosures vary in depth. The policy highlights the following retention and transparency points.
Retention Periods
Retained as required by law for audits and disputes.
Retained while account active; deleted post-termination per privacy policy.
Security & Transparency
Uses industry-standard secure processors for transactions.
Cross-references Reddit's privacy policy commitments.
Automated and human review for compliance.
Source Text
Lists illegal drugs, weapons, hate, adult content, etc. as banned.
Interpretation
High enforcement risk; violations lead to ad removal and account suspension.
Source Text
Net-30 for qualified advertisers; prepay otherwise; late fees apply.
Interpretation
Favors Reddit with no refunds and interest on late payments.
Source Text
Reddit may reject ads anytime; appeals available but not guaranteed.
Interpretation
Advertiser has limited recourse against arbitrary rejections.
Source Text
Arbitration in San Francisco; no jury trials.
Interpretation
Limits advertiser legal options, pro-Reddit venue.
Illegal products/services, counterfeit goods, hate speech, violence, adult content, misleading claims, and more as listed.