Legal agreement governing advertisers' use of Reddit's advertising platform and services
Overall Score
Risk by Category
The Reddit Advertising Services Agreement outlines the terms and conditions for businesses and advertisers using Reddit's advertising tools, including ad creation, targeting, billing, content guidelines, data usage, intellectual property rights, termination, liability limitations, and dispute resolution. It references Reddit's Privacy Policy and Acceptable Content Policy for additional rules on data handling and ad content. Key focuses include ad performance tracking, user data for targeting (with opt-outs), sharing with service providers, and compliance with laws like GDPR/CCPA.
Reddit collects extensive user interaction data for ad personalization and performance, potentially including inferred interests.
Data shared with analytics, measurement partners, and service providers without granular user consent details.
Mandatory arbitration limits class actions and court access for disputes.
Advertisers indemnify Reddit for ad content violations, broad liability shift.
Transparent payment, invoicing, and tax handling processes.
Access to robust reporting and optimization features.
Explicit links to privacy and content policies for guidance.
Options for advertisers to pause or terminate campaigns.
Spotify collects the following categories of personal data. High Risk categories are used for advertising profiling or involve sensitive personal information.
Advertiser account info, ad creatives, targeting parameters.
Clicks, views, conversions from ad placements.
IP, device IDs for targeting and measurement.
Your data serves the following purposes. Mandatory purposes cannot be disabled without canceling the service. Opt-out available purposes allow some user control.
User data used to deliver targeted ads based on interests, demographics, and behavior.
Campaign metrics shared with advertisers, including aggregated user data.
Data processed to detect and prevent ad fraud.
Spotify shares data with several categories of third parties. Sharing with advertising partners is extensive and represents the primary commercial use of your behavioral data.
Shared with vendors for ad serving, hosting, analytics.
Data to DSPs, SSPs, measurement providers.
Within Reddit entities for service delivery.
To authorities if required.
The following rights may be available to you depending on your region. EU/EEA users have the broadest protections under GDPR. Non-EU users have more limited guarantees.
Users can opt out of personalized ads via Reddit settings.
References Privacy Policy for GDPR/CCPA rights like access and deletion.
Limited advertiser-specific controls; handled via platform policies.
Data is retained for different periods depending on category, and security disclosures vary in depth. The policy highlights the following retention and transparency points.
Retention Periods
Ad performance data retained as needed for billing and disputes.
Data deleted upon account termination, except for legal/compliance.
Retained indefinitely for internal improvements.
Security & Transparency
Reddit commits to reasonable security measures for data protection.
No mention of SOC2, ISO, or other certifications.
Will notify of breaches as required by law.
Source Text
Defines self-serve and managed services, data for targeting.
Interpretation
Advertisers get tools but Reddit controls data access.
Source Text
Permits use of user data for ads; references Privacy Policy.
Interpretation
High reliance on external privacy policy; potential over-sharing.
Source Text
Advertiser warrants legal ads; indemnifies Reddit.
Interpretation
Shifts significant liability to advertiser.
Source Text
Immediate suspension possible; data access post-term limited.
Interpretation
Reddit has broad termination rights.
Source Text
Binding arbitration in California; no class actions.
Interpretation
Limits legal recourse for advertisers.
Reddit collects user interactions, demographics, and device data for targeting, as detailed in the Privacy Policy.