Last Updated April 25, 2024
Overall Score
Risk by Category
Apple's Privacy Policy details how Apple Inc. and its subsidiaries collect, use, disclose, and protect personal information across their products and services. It emphasizes privacy by design, with a focus on on-device processing, minimal data collection, strong encryption, and user controls. Data is primarily used to provide and improve services, personalize experiences, and comply with legal obligations. Apple does not sell personal data to third parties for marketing and shares data only under strict conditions with affiliates, service providers, and when required by law. Users have robust rights including access, correction, deletion, and opting out of data uses.
Apple may disclose data in response to legal requests from governments or authorities.
Data shared with Apple subsidiaries and affiliates for service provision.
Many features process data on-device to enhance privacy and avoid sending data to servers.
Apple explicitly states it does not sell personal data to anyone.
Uses techniques to collect usage data anonymously for product improvement.
Applied to services like iMessage and iCloud backups.
Spotify collects the following categories of personal data. High Risk categories are used for advertising profiling or involve sensitive personal information.
Name, email, phone, payment details for account management.
Collected when Location Services enabled, used for features like Maps.
App usage, device info, diagnostics with user permission.
App Store, Apple Store purchases.
From Apple Watch/Health app, stored securely on-device.
Your data serves the following purposes. Mandatory purposes cannot be disabled without canceling the service. Opt-out available purposes allow some user control.
To operate and personalize Apple products and services like iCloud, App Store.
Analyze usage to improve features and security.
Tailor recommendations and ads within Apple services.
Customer support and detecting fraudulent activity.
Spotify shares data with several categories of third parties. Sharing with advertising partners is extensive and represents the primary commercial use of your behavioral data.
Shared with vendors under strict contracts prohibiting other uses.
Subsidiaries like App Store, Apple Music.
Aggregated, anonymized data only.
Only in response to valid legal requests.
The following rights may be available to you depending on your region. EU/EEA users have the broadest protections under GDPR. Non-EU users have more limited guarantees.
Request a copy of your personal data via privacy.apple.com.
Delete specific data or entire account, with data removed within 30-45 days.
Update inaccurate personal information.
Unsubscribe from emails and disable personalized ads in settings.
Download your data in standard formats.
Data is retained for different periods depending on category, and security disclosures vary in depth. The policy highlights the following retention and transparency points.
Retention Periods
Retained as long as needed to provide services or account active.
Most data deleted within 30-45 days after request; some logs up to 2 years.
Retained indefinitely to improve products.
Kept for legal and tax compliance, typically 7 years.
Security & Transparency
Data in transit and at rest encrypted; Advanced Data Protection for iCloud.
Notifies users and regulators as required by law.
App Privacy Nutrition Labels detail data practices.
ISO 27001, SOC 2 Type 2, regular audits.
Required for Apple ID.
Source Text
'We collect Personal Data that you provide to us, such as your name, contact information...'
Interpretation
Focuses on purposeful collection directly from users or devices.
Source Text
'To provide our products and services...'
Interpretation
Uses limited to service delivery and improvement, no selling.
Source Text
'We share Personal Data with affiliates, business partners... under confidentiality agreements.'
Interpretation
Strict controls on sharing, no marketing sales.
Source Text
'You can request access, correction, or deletion of your Personal Data.'
Interpretation
Strong, actionable user rights with clear processes.
Source Text
'We keep Personal Data only as long as necessary...'
Interpretation
Purpose-based retention, but some indefinite for anonymized data.
Source Text
'We use administrative, technical, and physical safeguards...'
Interpretation
Robust security measures including encryption and audits.
No, Apple does not sell your personal information. We only share it as described in our policy under strict conditions.