Privacy Notice for Netflix Members and Users
Overall Score
Risk by Category
Netflix's Privacy Policy outlines how the company collects, uses, shares, and protects personal information from its members and users worldwide. Key areas include collection of account details, viewing history, device information, payment data, and communications. Data is primarily used for service delivery, personalization of recommendations, advertising, fraud prevention, and legal compliance. Netflix shares data with affiliates, service providers, and in response to legal requests but states it does not sell personal information. Retention periods vary based on purpose, with some data kept post-account deletion for legal reasons. Users have rights to access, correct, delete, and opt-out of certain processing, varying by region (e.g., GDPR, CCPA). Security measures include encryption and access controls. The policy emphasizes transparency with detailed disclosures but involves extensive tracking for core streaming features.
Collects detailed watch history, including titles, timestamps, pauses, and completion rates for personalization.
Gathers IP addresses, device IDs, precise location (if permitted), and usage patterns.
Retains some data for up to 90 days or longer for legal and fraud prevention purposes.
Explicitly states Netflix does not sell personal information to third parties.
Supports rights like access, deletion, and opt-outs, with region-specific processes (GDPR, CCPA).
Users can manage profiles, download data, and adjust ad preferences.
Detailed sections on collection, use, sharing, and retention with examples.
Spotify collects the following categories of personal data. High Risk categories are used for advertising profiling or involve sensitive personal information.
Name, email, phone, date of birth, payment details, profiles.
Titles watched, search history, ratings, play history.
IP address, device ID, browser type, OS, location.
Emails, support interactions, surveys.
Your data serves the following purposes. Mandatory purposes cannot be disabled without canceling the service. Opt-out available purposes allow some user control.
Analyzes viewing history and preferences to suggest content.
Uses data for targeted ads on Netflix and partner sites.
Aggregated analytics to enhance features and quality.
Monitors activity to detect and prevent abuse.
Spotify shares data with several categories of third parties. Sharing with advertising partners is extensive and represents the primary commercial use of your behavioral data.
Shares with vendors for hosting, analytics, payments under strict contracts.
Within Netflix group for business purposes.
Limited sharing for measurement and ad delivery.
To law enforcement, courts, or government requests.
The following rights may be available to you depending on your region. EU/EEA users have the broadest protections under GDPR. Non-EU users have more limited guarantees.
Request a copy of your personal data via account settings or [email protected].
Update inaccurate information through profile settings.
Delete account and data, though some retained for legal obligations.
Download personal data in standard format where applicable.
Limit personalized advertising via settings.
Data is retained for different periods depending on category, and security disclosures vary in depth. The policy highlights the following retention and transparency points.
Retention Periods
Retained while account is open and for personalization.
Most data deleted within 90 days, except for legal/fraud records.
Kept for duration required by tax/compliance laws (up to 10 years).
Retained indefinitely in de-identified form.
Security & Transparency
Data encrypted in transit (TLS) and at rest.
Notifies users and regulators as required by law.
Strict internal policies, employee training, and audits.
Mentions industry-standard practices but no named certifications like ISO 27001.
Source Text
"Information about the titles you watch, the device, interface, and location you use... including how long you watch, when you pause/play/skip."
Interpretation
Enables deep behavioral profiling for recommendations but raises surveillance concerns.
Source Text
"We share with third parties who perform services on our behalf, such as cloud hosting, customer care."
Interpretation
Relies on contracts for protection, but broad categories increase risk of exposure.
Source Text
"Manage your data, download, delete via Netflix Privacy Center."
Interpretation
Empowers users with practical tools for control.
Source Text
"Delete within 90 days of request, retain billing for legal periods."
Interpretation
Reasonable but indefinite anonymized data and legal holds limit full erasure.
Source Text
"Children's profiles limit data collection; no personalized ads for kids."
Interpretation
COPPA-compliant but parental oversight required.
No, Netflix does not sell your personal information to anyone.